Last updated: 9/2008

Now Is The Time For You To Rapidly Increase Your Profits From This Incredible Marketing Bonanza, While Everyone Else Is Complaining, And Getting Burnt Out With Real Estate!

"What 99% Of All Real Estate Entrepreneurs DON'T Know And Will Never Find Out About .....
MARKETING SECRETS
Of A
$100,000+ YEARLY INCOME"

If You Are Frustrated With The Money You've Been Making ..... With How HARD It Is To Track Down Each Deal, Then There Is Only One Way To Stop The Frustration:

Get Lots And Lots Of Motivated Sellers Calling You!

Dear Friend

Hi! My name is Ben Innes-Ker. I'm a full-time real estate entrepreneur who buys houses, and makes tremendous profits, sitting at my desk talking to people on the phone! I've taught hundreds of people how to do the same by teaching them the most important skill you could ever have:

Creating A Constant Stream Of Motivated Sellers
Who Have All Called YOU!

You see, I didn't want to just get by in this business. I wanted to THRIVE! To make more money than I ever have in my career! I'm on that track now, and my guess is that you, by responding to one of my articles, want to get on that track too and change your business in profound ways.

But the changes I'm talking about don't happen because you concentrate on how to "do a lease-option", or make 238 cold calls a week, or sit in a nice unmotivated family's home practically begging them to sell to you with no down, or try to convince a realtor to help you find a house I can buy for 50c on the dollar. No, I don't believe any of that works.

If it did, then why do 95% of all people who buy real estate courses never make their first deal? And why do four of the remaining five percent do only one or two deals a year, making only $2,000 - $5,000 in the process? No, the old "advice" from the gurus of yesteryear or confused conventional "wisdom" doesn't help you. If you are not putting together the big profit deals you deserve I'm sure we have a handle on the problem.

Deep down you know you are good at what you do. You have studied and researched creative real estate thoroughly, taken numerous courses, gone to conventions, attended countless real estate association meetings. You know about lease-options, control without ownership, flipping property, creating owner-financing, creating mortgages, notes, substitution of collateral, whatever. You know that with creative real estate you can help people solve their problems. You feel you deserve to be making a lot of money helping folks by buying and selling their houses. In other words, you know your stuff!!

Have you ever said this to yourself or your spouse:?

"I Am Really Good At This! If Only I Could Find More Motivated Sellers
To Work With, I Would Be Fine!"

You know what?

Even The Smartest Real Estate Entrepreneur In The
Country Would Be Bankrupt Without A Constant
Stream Of Motivated Sellers!

But you see, the real estate buying business is a rather unique business. It is a profession no less difficult than medicine or law. However, there is a big difference between these professions and ours:

People Have To Use A Doctor or Lawyer When The Need Arises.

They Do Not Have To Call Us. They Would Do Well To, As We All Know, But They Do Not Have To!

Since they aren't forced to call you, you have to be aware of this prime, all important fact for your very survival.

The Absolutely, Positively Most Important Knowledge You Need Is Not About Buying Houses ...
It Is About Marketing!

I know this probably bothers you, but you have to face reality. If you were to prioritize the order of knowledge you need as a real estate entrepreneur, it must be:

1. GET A CONTINUOUS STREAM OF MOTIVATED SELLERS CALLING, THEN
2. LEARN AS MUCH AS POSSIBLE ABOUT CREATIVE REAL ESTATE AND
BUYING AND SELLING HOUSES.

Or, in other words, being a marketing expert is significantly more important than being a creative real estate expert!

I struggled with this and as a result spent 2 whole years "getting started" in my creative real estate career. You see in the beginning, after I had been "baptized" into creative real estate, the beautiful simplicity and logic of solving "people problems" had become my mantra. I went into a period of deep immersion, buying and reading every book, course and newsletter on the subject. I mean, I filled 2 six foot high bookcases with materials. After six months there was almost nothing I didn't know; about Notes, Lease-Options, Owner-Financing, Fixers, Quick-Flips. You name it, and I could regale you with a lengthy treatise on the subject.

I thought I was so good. I thought that I would effortlessly be able to talk people into "selling with a Lease-Option", or "setting up some Owner Financing and selling the Note". I believed if I knew more, and got better at doing the deal, I would get more deals.

I Worshipped At The Altar Of Technical Expertise!

And armed with such expertise (I mean, I knew my stuff!) I felt assuredly, "here come the deals". I would make calls, run an ad in the classifieds, call FSBOs, do a lot of plain old cold-call prospecting. I was out there turning over the stones, talking to every seller I came across trying to find out whether they would be interested in "selling with a Lease-Option" or carrying some financing. Some weeks I would make 300+ calls, sifting through, trying to find someone to apply my transaction engineering skill to. Man, I was hustling!

It wasn't long before I got my first few deals behind me; Lease-Options, creating some cashflow. Then another, an Option deal that yielded me a sizable chunk of cash at closing. These deals were thoughtfully planned and brilliantly executed. I mean I had my Lease-Option Sellers refinance their houses and give me cash back! And then my first payment wasn't due for 3 months. When my tenant/buyer moved in two weeks later I had 3 payments coming in with none going out. On my Option Deal I had only $5 invested and 3 months later had a $15,000 check handed to me at the closing! Needless to say I was very proud of myself. Afterall, who else could do this? The way I had put these deals together, I was a master craftsman doing exceptional work.

Spurred on by (in my mind at least) my Creative Real Estate "prowess", I would go out into the market again and begin to hunt down my next deal. My self-image, Trump-like, bolstered by my initial success, I was quietly confident it wouldn't be long before I had another one of these puppies lined up and had yet more cash rolling in.

I hit the phones again, calling, often 50 or 60 people day, turning over the stones, making the contacts, telling my story, asking the question. I was doing exactly what I had done before to get my earlier deals. However, this time through, I started taking hits. You know what I mean? Certain sellers would rub me up the wrong way. I began getting rankled when they didn't respond positively to me. That hadn't happened before. I noticed that my ego was getting bumped and bruised by the indignant replies of homeowners who had been offended by my questions. For Example:

Me: "Mrs Seller, if I paid you your price would you consider carrying some Owner Financing?"

Seller: "No I wouldn't Mr Ker, we want cash, we want our price. And by the way we don't need your type calling us, we have many interested buyers and our house will sell soon. Please do not call again. Good-bye. Click!

Normally this would be like water flowing off a duck's back to me. But now, with my ego in the way, if I got three calls in a row like this I would go out and kick the trash can up and down the kitchen, screaming obscenities as I did it. The cat would be hissing at me darting off for cover, and when it all died down I'd feel somewhat relieved. But then, no, I was absolutely frustrated! You know, I knew my next deal was somewhere in the calls that lay ahead of me, but in the meantime my poor pitiful self was thinking, demanding!;

Why Do I Have To Talk To All These Testy Unmotivated Sellers Who Will Never Sell Their Houses To Me Anyway?!!

I talked to some other investors about this and they assured me this is just the way it was in the beginning. "It's a numbers game Ben." One guy told me the story about Babe Ruth (like I hadn't heard it before) who chuckled every time he struck out because he knew he was one step closer to his next homer. Another guy told me to do like Tommy Hopkins did and think of every rejection as an opportunity to get better and hone your craft.

I knew the deals lay ahead of me, I knew this was a numbers game, I knew I would eventually stumble onto a motivated seller, who would be flexible and have no problem agreeing to the terms I needed to make the deal profitable. But I also knew that I didn't have the stomach for the kind of cold prospecting I was doing. After a day of calling sellers

I Felt Like Tommy Hearns After 15 Rounds With
Sugar Ray Leonard!

I found the dreaded "call reluctance" creeping into my prospecting efforts. My coffee breaks grew longer, and I would catch myself beginning to wander off in my thoughts. You see, I was beginning to encounter the grim reality of cold call prospecting, the thing that salesmen deal with on a daily basis, and that is;

IMMENSE PAIN!

During one of these coffee break "reveries", feeling more than a little sorry for myself and confused, I began to realize that there was a pattern emerging in my real estate activities. Something that, despite my best efforts, was actually a strategic error and working against me. I began to see that, every time I got a house under contract, I would stop buying. I was no longer out there beating the bushes for motivated sellers, but I was now totally focused on finding a new buyer for the house I had just bought. By the time I'd got the house resold and began looking for another deal, 1-2 months had gone by.

Translated; I had taken myself out of the market for 60-90 days, and by doing so limited myself to whatever level of success I would experience with this one deal!

Something about this seemed very, very wrong. I was only doing one deal at a time. At this rate, the best I could do for the year would be five or six deals. But I had heard of people at my real estate association who were doing 50 to 60 deals a year! One guy even does 100 houses a year!! How? I mean, HOW can they do that? Do they have boiler-rooms with 50 telemarketers in there making 100 calls a day, or what?

But there was something else troubling me. Something more basic about the way I was having to be just to find a deal. It Was More To Do With The Position I Was In. You see, I was calling out all the time. Oh, sometimes people called me on my ad but most of the time I called people, making the first contact to see if there was any way I could buy their house and put a deal together.

I Was Chasing The Deal!

Some leads I would chase for months, following up, seeing if anything had changed, only to find out the house had sold, or they still weren't interested in my offer. If there was one truth that was coming to light about 99.9% of the sellers I was calling, it was that

The More You Chase A Seller
The Faster They Run Away!

This was my daily reality, it happened almost every call, and I was getting tired. I had been at it for about two years. Yes, I had put a number of good deals together. Yes, I had a bit of extra cashflow coming in. My big profits from earlier deals had all but disappeared though, and it was time for the next one.

The gravity of my predicament weighed heavily on me though. I wanted to do more! I wanted to buy more houses. I really wanted to be more successful with this. I wanted to be one of those guys that buys 50 houses a year. But the question remained for me; how do they do it? Where do they get the time? How can they stand being rejected by so many sellers?

While the thought of finding my next deal felt good for now, the grind of endless calling and having to talk with hundreds of people who didn't want to talk to me, brought on a darker mood. I began to wonder whether it was even worthwhile anymore?

I knew I wanted the benefits that I was now certain working with Creative Real Estate could provide. When a deal came together, it was such a rush providing solutions for people, solving their problems. And of course, making the profits from the deal felt fantastic. It was like walking on Cloud Nine taking those checks to the bank. There was no way I was going to quit! There was too much here that was good.

But as I drove neighborhoods looking for FSBOs, and scanned the paper marking off leads to call, I felt a sickly forboding, knowing that the next step was to get on the phone and start calling. The thought entered my mind and then wouldn't leave; there must be a better way to do this. Every call I made now, all I could think about was that." There must be a better way."

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Is this any way to run your business? How many of us live in a false hope that being emotional "superbeings" will get us through to more deals?

How awful that "endless" cold-call marathon mentality is. It's truly sickening to your prospects, who see you coming across as pushy, as it is to you!

And how are you going to grow your business when so much of your time is "wasted" on calling people who will never sell their house to you? One-hit cold-call pressure-oriented marketing ends up being nothing more than "grunt work", and an outdated marketing method that assures you'll always be the one calling people, instead of them calling you!

There Must Be A Better Way

Now wouldn't that be cool? To have prospects call you? Wouldn't that be nice to never, ever, talk to anyone, unless they called you first?

Have you ever imagined saying this to every prospect you ever talked to?

Hi Mr Biffingdon, this is Ben from HomeBuyers, Inc.. You had called here this morning to ask for some information, and I was calling you to follow-up?-.", or, "Hi Mrs Toker, this Ben from HomeBuyers, Inc.. You had called in here earlier asking about making an appointment to sell your home right away. I see your a cousin of ?-?-"

Now wouldn't that be fun? Have you ever pictured yourself in a situation where the only people you speak to, actually wanted information from you that they asked for, or called you after being referred??

You see many people talk to sellers who "get back to them" after a lot of outbound calls. But this is more of a random event, that actually surprises the heck out of them when it happens. That's not what I'm talking about here. What I'm talking about is

Having A "Conveyor Belt" Bringing You
Motivated Sellers Every Single Day!

Are you getting the picture? See, the real trick to doing well in the house-buying business is to generate a continuous flow of people who are calling you, every month, "wanting" to sell their house. Dozens and dozens and dozens of them! You know, if you are getting a few calls from an ad in the paper, or the odd referral, that's fine. You are just never going to get to the super-profitable deals, that are a cinch to buy, even easier to resell (because they are great houses), and leave you sitting at the closing table, blinking in disbelief at the size of the check in front of you!

That's all.

Because you see, that's the real key to being a successful Real Estate Entrepreneur; being like Laverne and Shirley in the Schlotz Beer bottling plant. Remember in the introduction to the show, there's Laverne and Shirley on the production line with the bottles moving past. Their job was to pack the bottles into the case and move the case on. Remember, the credits are almost over and the bottles start to speed up and Laverne starts fumbling a few, Shirley is handling it for a while but then she is fumbling them too. Eventually, there is no hope, and bottles go everywhere, some spilling over onto the floor.

That's how it should be with your house-buying business too. Each day you go to your desk there should be a conveyor-belt leading up to it , dropping leads on there one by one, continually, relentlessly, endlessly, people who have called you. You should really have to hustle to keep up with all the leads. You should be trying to keep them from spilling out onto the floor.

Can you see that? Can you see yourself doing that?

You see, the reason there is the tendency for Real Estate Entrepreneurs to not do well in their business, is because they cling to marginal deals, where the seller isn't overly motivated, where the profit isn't that great, the financing hurdles are high, and where high-pressure closes seem like the only way to get anywhere. Even with all these negatives, most of us still don't want to let 'em get away . Why? ?-?- Because you have such a limited supply of people to talk to, that you can't afford to miss even one opportunity to buy something!

Am I right? If you decline to answer I understand completely. I mean, if you've only got a couple of people who are even talking to you about a Lease-Option (or some other creative offer) then you have to maximize every chance you have to make a good buy. You've got to turn those into deals so you can make some money. I mean, it boils down to simple arithmetic. 2 prospects better become 2 deals. Or even 1 deal. 'Cause this is all you got!

If You Want To Prosper As A Real Estate Entrepreneur You Require A Totally New Set Of Marketing Skills. Skills You'll Never Get From Any "Traditional" Source!

You may think that this sounds unrealistic, just too fanciful to be real. That having a business like that (the conveyor belt) just doesn't happen.

You may think that as fantastic as that sounds, you will be doomed to calling cranky unmotivated sellers, people totally disinterested in your offers. And forcing yourself on sellers who don't want to talk to you and will never sell their houses to you.

After all, why wouldn't you think that? That's all it's been so far. What evidence is out there to the contrary?

But wait! What about those guys that buy 50 houses a year?

Now I'm almost positive that if you have made this far into this report you must be interested in what I'm going to say next. I'll bet you are ready to hear me tell you that there are solutions to the heart-wrenching problems of the pressure to close on so-so deals (are they even deals at all?), and the extreme anxiety you feel from having to talk so many unmotivated sellers.

Well, guess what? You're right!! Because there are very real answers to these most vexing problems.

But you cannot get these answers from any "rah-rah" book on motivation, it's not about that. It's unlikely you'll get these answers from anyone at your real estate association , and you certainly won't find these answers talking to your classifieds rep.

You can't get these answers from any traditional source of prospecting information, because

They Are Totally Non-Traditional, And Get People to
CALL YOU!!

How would you like to learn a system of marketing that teaches you things like:

The fundamental shift in thinking that converts you from a "pest" to a "welcome guest" in the eyes of the seller, and has buyers treating you like the "guru at the top of the mountain".
How to get FSBO's to call YOU! (No-one has shown you how to get these folks to actually voluntarily pick up the phone and call you for help. This one secret alone, implemented one time, is worth ten times, possibly even fifty times any investment you make in this system.)
The all important approach to take when you are presenting your offers. This will assure that you close almost every offer you make, with minimal pressure, in a matter of minutes. (Hint - You'll learn why talking price is the biggest mistake you can possibly make, and what to do instead that will leave your so-called competitors wondering where all the deals are!)
Dozens and dozens of ways to get interested sellers and buyers to call you
The remarkable Target Farming System that will generate $100,000 in profits every year?-?- even when the market is down.
The secrets of true direct response marketing, that will produce tens, even hundreds of calls from cheap little ads.
The almost magical effect using signs has on your business; the right way to do it, and the classic mistakes to avoid.
How to employ the fundamental economic principle that makes the experience of running your business the difference between, driving a bus with square wheels, and holding a mad, sprinting tiger by the tail!
How to get people to refer buyers and sellers to you without having to be asked! (Hint - You'll learn that educating your sellers and buyers is incredibly powerful! They will become you most loyal ambassadors!)
The simple, yet almost unheard of technique, that eliminates the need for nauseating cold-calling, or any other "sickening" pushy prospecting.
And There's Much, Much More!

Think about this for a minute;

Emotions, Understanding And Compassion Are The Little Used Secrets
To Producing The Big Numbers!

No, I'm not talking about modeling yourself after Liberace, although he did produce some very big numbers! I'm talking about breaking every rule, and violating every precept you have "picked up" about advertising and how you should look, to concentrate instead on ethically getting results!

What you'll learn are almost unheard of marketing and advertising secrets that do not rave on about who you are and what you can do ?-?-. But instead show you how to

Fill Your Buyer And Seller Pipeline So Full That When A Deal Goes South,
It Just Doesn't Matter!

Are you getting the picture here?

See, when you're out there in the market actively putting deals together, there are going to be times when deals start to come apart at the seams. Then, despite your best efforts, they unravel completely. And they are gone.

And regardless of how hard you try, there's just isn't anything you can do about it. But there is something you can do about making these non-deals seem like a simple toss of scrap paper into the trash, instead of a crumbling disaster that has you imagining you and your family, evicted, destitute, and out on the street (because you need the money from the deal so bad)!

If all you have is a couple of houses under contract, and a few buyers looking for houses, you're in a pretty precarious situation. Not much has to go wrong before you're on the ropes, and pretty soon you've got nothing again.

However, if you've got tens of dozens of interested sellers, who called you, of which a fair percentage turn into deals, do you think you'll care about losing one or two here or there? Let me answer for you. You won't even give it a second thought. In fact you'll be happy to get them out of your hair.

You can simply "pass" on the sellers that you don't like. If they are, you know, obnoxious, paranoid, overly controlling, or just plain stupid, you can "pass" on the deal and it just doesn't matter. You see, you don't need difficult sellers. You can simply cut them loose and move on to the eager, co-operative, motivated sellers who do need you, and are patiently waiting for you to get to them, and are happy to agree to your terms.

It is quite a liberating feeling when you can say to a difficult seller, "You know Mr Seller, you may want to call a real estate agent. I don't think I can provide you with the level of service it looks like you really need." Bing! And they're gone.

Maybe you would be tempted to keep working with a person like this, thinking that because they haven't said "no" yet, there may still be a deal there. Well, not only are these types not motivated and highly unlikely to sell on the kind of terms you need, but they are exactly the type of seller that will sap your strength, slay your dreams, and turn you sour on your business.

When you understand this system you will see how getting rid of these people up front is the smartest, most profitable thing you can do. Nowadays, if I detect even the vaguest scent of one of these types when I'm talking to them on the phone, I end the call, period. And I don't feel bad about it at all because I'm usually talking to someone who is flexible and motivated within the next 5 minutes anyway, someone who is ready to sell and not a frustrating waste of time.

In other words, by learning this system and becoming conversant with direct marketing

You Choose The Cream Of the Crop To Work With;
Instead Of Groveling After The Crumbs, Hoping A Seller Will Choose You!

OK. Doesn't that sound like the way it should be?

Imagine for a moment this situation:

You walk down the hall to your spacious home office. The cleaner has just finished and the room is spotless. You sit down at your desk and turn on the computer. While it is booting up you look at the white-board across the room where you have your current deals listed. You have five houses on there that you have taken deeds to, with profit spreads ranging from $20,000 to $35,000 a piece. They are all nice 3 and 4 bedroom houses (needing no repairs) in good neighborhoods.

You go the telephone and dial up one of the voice mails that receives calls from interested buyers who have called an information line about one of your houses, gone out to see the house themselves, and are now calling you back (as instructed) with an interest in purchasing it. You key in your PIN number and the nice lady in the voice-mail computer informs you that, "You have, e-lev-en, new messages". You call another voice-mail that handles calls for another of your houses; "You have, n-ine ?- new messages".

The other voice-mails have similar numbers of buyers on them for the other houses. One of the buyers says right on his message that he already has a pre-approval for his mortgage, and wants to know if you would just sell the house to him outright instead of Rent-To-Own. You pull your Buyer List up on your computer and do a buyer search for one of your houses that is located in the Sherwood Hills part of town, that is in the $150,000 price range, and is available Rent-To-Own. Your search produces six matching entries.

A big smile begins to spread across your face. You remember when you didn't have eleven calls on one house (when you even had a house to sell) all week. Now you have that number every day.

This is what its like to have fun being a real estate entrepreneur.

You see, once you learn to SYSTEM-IZE your business using the principles of emotional direct marketing, you can outperform far larger sales organizations, individually, from the luxury of your own home! You will make more money with less effort and less waste than operations five times your size. Worrying about when your next profit is going to occur becomes a thing of the past. You ramp up, or ramp down, your marketing systems depending on how much business you want to do.

You may be thinking that working from home, and not from a slick and shiny office, people will not see you as being "professional", and therefore will not want to do business with you. Well, let me just say this; the amount of money spent on "image" and "professional" each year could be used to completely pay off the U.S. dues owing to the United Nations, and it still wouldn't make a whit of difference to whether people buy and sell. Why? Because

Image Is For YOU To Feel Good. Your Seller Could Care Less!

You know what traditional image advertising is. Its all around you. Realtors are totally into it. You see other companies saying how big they are, how long they've been in business, that they give the best service, they have the lowest prices, and on and on and on. And sometimes there's a slogan there too that just doesn't even mean anything. e.g. Tri-City Properties - "The Professional Difference".

It should come as no surprise to you that your prospective sellers and buyers couldn't care less about what a big investor you are and how long you have been buying houses, how much cash you've got. And they are even less interested in what you think they need.

Just think for a minute. How do you respond when anyone ?- your spouse, friend, partner, some "professional", whomever, tells you what they think you should do, or be interested in?

Are you feeling resistance to that even just thinking about it? Doesn't go down too well does it? You are not the slightest bit interested in what "I" think you should do. In fact, you are even a little offended that you are being dictated to without any acknowledgement of your point of view.

Because the reality about you (as well as everybody else in the world) is that all you care about is, well, what you really do care about! Period!

So with this being the case, why should it come as any surprise that prospective sellers pay little, if any, attention to investors that approach them blathering on about lease-options, owner financing, etc. etc..

All of that is fine for the investor, but it is Greek to the seller. And if your marketing and advertising has the effect of BORING your prospects to tears, no-one will respond. If the contact time you have with your sellers is used to build you up, and to tell them what you think they should do, or to subtly congratulate yourself on how creative you are, they will pay absolutely no attention to anything you have to say! But

If You Start Them Thinking About Their Immediate Concerns?-
...Hitting On Their Real And Deeply Felt Emotions

THEY WILL RESPOND TO YOU!

Its as sure as a newborn wanting milk from Mommy!

Do you see why the traditional approach to marketing is like trying to drive a bus with square wheels? Do you see why presenting offers that are just based on what you want causes a seller's eyes to glaze over and not budge?

Let's get down to basics. If you've read anything on sales you will know that people make decisions based on emotion. They make decisions based on emotion, and then justify those decisions with logic.

Whenever you get through to someone about something, its because you have made an emotional connection with them. It isn't because they think you're a real pro, or because you're so creative with your financing, or because you've got mountains of cash. The connection is made because you've allowed them to see that you understand the emotions they feel deeply in their heart.

Having made that emotional connection a seller makes a decision based on inner emotional triggers, and then rationalizes the decision after the fact with logic and numbers!

He may have liked the rapport you built with him, he may have been touched by the empathy and understanding you showed in getting all the facts.

But ultimately, the reason you got the deal is almost always because:

The Seller Felt That You Really Cared About Them And Trusted You Completely!

That's really it isn't it? Trust. A sincere bond was formed and they trusted you completely to handle their interests in the house from there on out.

Can you see now how traditional marketing and prospecting misses the mark so badly. The seller's trust in you was not established by you being a pushy investor hitting him over the head with your amazing offer. It came from the seller's gut instincts about you.

So when you are at the seller's kitchen table signing the purchase & sale agreements, because they trust you, they will justify their decision to do so with logic afterwards. They will look closely at the numbers and the details of the financing after they have already bought into you!

Before they had signed anything their decision to sell their house was made purely based on emotion.

Emotions Are What Make Us Human, And Are What We Respond To.

Maybe you can see now why traditional prospecting and marketing is so useless, and in fact, just misses the mark completely. Maybe its also clear to you now why trying to get referrals from people who you are approaching this way too, is just as futile.

When you consider how many people get into real estate investing armed with just the "old", "traditional" ways of getting business, its not such a big surprise anymore why there is such a huge burnout rate. Why people get all fired up, do two or three deals, then get out, and go on and do something else.

And hey, who can blame them. If its not going to be fun, hell, I'm not doing it either! Life is too short!

But why haven't we changed the focus of what we do to center on the seller?

A Completely New Way To Market, And Find People Who Are Actually Interested!

What I've learned since my early days as a R/E Entrepreneur is how to line up more motivated sellers, Ready-To-Sell, highly likely to accept the offer I'm about to make them, than 98.5% of the people in my field do; without resorting to anything associated with being "professional" or "image" conscious.

I mean, I just got by doing things the old way; calling people one by one, faking the big company image, lobbing offers to them, hoping it was something they could work with. But I almost went under, a number of times! I can't say my heart was full of love those mornings I dragged myself out of bed knowing that I had eight hours of cold calling ahead of me.

Further, I had no concept of how I was meant to flip 30-50 houses a year, making $200,000 or more!

And you know, I began to feel like one of those coffee-gulping insurance salesmen after a year or two. Anyway, I'd had enough and so decided to look into what the Real Estate Entrepreneurs who I heard were making real money were doing? I could only find a few, and what I found out about those that were making six figure incomes, that would even talk to me, was that they weren't doing one thing I or anyone else I knew was doing!

Funnily, they were very calm as people, unharrried, always smiling. There was a quiet confidence about them. No complaining. No anxiety. Warmth and optimism filled the air of their offices, not fear or desperation. It was nothing like the atmosphere of any other real-estate operation I had seen (least of all like my own).

There was no sign of any egotistical image or attempt to be professional. Just a couple of guys closing deals all day, having a great time. !!!!!

How could this be?? What was going on here? It didn't make any sense. One thing I noticed about both places was that each had a big room with a lot of photocopying, typing, envelope stuffing, data entry on computers going on, lots of activity; not at all what you would normally think a real estate investor would be doing. In fact,

It Was More Like One Of These Big Mail-Order Operations!

And that was exactly it! These Real Estate Entrepreneurs were acting as though they were selling some absurd thing like "thigh cream" or "breast enlarging lotion" that you see in the National Enquirer or The Globe. They had become direct marketers.

Yes, yes of course! Direct Response! Get the prospect to call you ! What a great idea! Now I just had to know more. I went into deep immersion with it; a learning binge. This time on the subject of direct response marketing. I bought and read everything I could get my hands on that was about direct marketing. And there was quite a bit. What I learned not only blew my mind, but it transformed my house-buying business into a smooth, lean cash machine, inside the space of 4 weeks.

Now I had people calling me; lots of people calling me! With so many people calling me I only had time to deal with the best leads; the low maintenance, high profit deals with only the most motivated of sellers. The others just had to wait, and become more motivated!

What I learned about direct marketers was that the way they wrote was the reason they were so successful. Heck, if they could get someone to pull out their credit card, pick up the phone and order "thigh cream" because of something they wrote in a trashy magazine, then I figured I could adapt their basic use of emotional marketing to my business to get sellers to call me and sell me their houses! And guess what?

Emotional Direct Response Marketing That Gives Sellers That, "Have You Been
Living With Me Here For the Last 6 Months Or Something?" Feeling, Works!

The most relevant proof of this I can give you right now is that you are still with me this far into the Report. You wouldn't even be reading this if I hadn't struck an emotional chord with you in the first place. Weren't you curious? Didn't you have to know more?

You may or may not want to sign on for my Marketing System after reading the rest of the information here. But you are a prospect who CALLED ME, and now a possible customer.

Think about it. When you learn the same marketing secrets, you will be receiving calls from motivated sellers who may or may not end up selling to you. But you'll only be talking to, and dealing with, people who have all called you!

Does that make sense to you? Do you think that puts you in a better position to succeed?

It does? You do? Great!

I'm going to explain the benefits you receive when you invest in my marketing system, but first let's get some of the most common questions Real Estate Entrepreneurs have about it answered.

Q. How much will these strategies cost to get started?

That's a fair question. Some of these strategies cost virtually nothing and others cost up to a couple of thousand dollars. Many of them cost less than $200 to get started and you'll see immediate profits from them. Remember, I was almost going down the tubes when I switched to using these strategies. I'd burned out with cold-call telemarketing, I had a huge classified ad bill which I couldn't pay, and was having to live off my wife's student loans during the "lean periods". I was in debt. You are probably in a lot better shape than I was. But even if you're "at bottom"?-.

Q. What if I'm "Dead-Broke"?

That's OK. You can use some of the strategies that cost nothing to get started. These strategies take a little bit more time, but if you're broke you probably have lots of time. Then once they start making you money, you can start using some of the other strategies.

My first strategy cost me $115 and I made a $3,400 profit in three weeks from it. And then $19,200 another two weeks after that.

You'd waste more money on advertising that doesn't work than you'd spend on these powerful Money Making Marketing Strategies.

You'll probably waste hundreds if not thousands of dollars this year on ads that don't work. If you add up your newspaper ads, magazine ads - you'll realize that you waste a heck of a lot of money on ads that don't work.

Save all that money you would have wasted and instead become a student of Emotional Direct Response Marketing. If you do, you'll be making $100,000+ per year sooner, more easily, less stressfully than you believe is possible.

Q. How long will it take to see results?

Some of the marketing strategies will produce results immediately. You can start using them today and see results this week. Others will take 2-3 weeks and some others will take a few months. Within 6 months you won't remember how it felt to not have enough business.

Within the first four weeks, you will KNOW that you have made a very smart decision grabbing on to my Marketing System and putting it to work for you. Of course, you must understand that if you do not work the strategies, you will not see the results. This sounds obvious, I know, but it must be said.

Q. Do you guarantee your System?

Yes as a matter of fact I do. My Marketing System is so valuable, so certain to put thousands of dollars in your pocket that I provide the following two guarantees:

Your Total Zero Risk
100% Iron Clad
Money Back Guarantee

We offer a 100% no-questions asked, money-back guarantee. Note: Some people are still wary of buying products online. If you are skeptical, please read the guarantee.

I personally guarantee that you've never heard or read anything like The Motivated Seller Magnet. If you aren't completely thrilled, head over heels happy with my System within 56 days after downloading the program, simply email us and we'll cheerfully refund your money, and you can keep everything.

There is absolutely no way that you can lose - except by not taking me up on your risk-free examination of Motivated Seller Magnet System.

Q. Does this work in my part of the country?

You bet it does. These marketing strategies work just as well in New York City as they do in rural Tennessee. They work anywhere in the U.S. and Canada. They also work when the economy is bad. Yes, that's right you no longer have to be a victim of the economy. These strategies work in good times and bad. While others are complaining about how bad things are, you'll be making more profits than ever.

Q. Are all these secrets just about marketing or do you also show us how to close deals and get signatures on contracts too?

That's a good question. The first step in the process is getting people to CALL YOU. Once you learn how to get a steady stream of sellers calling you, our marketing manual, videos and tools show you how to skillfully motivate people to see your offer as something they want to take advantage of.

Then we show you how to position yourself and negotiate in such a way that sellers are consistently motivated to want to do business with YOU?- instead of your competitors!

You see, most of us know a bit about how to sell, which involves questioning, presenting and closing, but we are really lousy at marketing, which is getting a constant flow of motivated sellers to work with. And in case you didn't know, there's a b-i-g difference between sales and marketing.

Now we've been talking about using emotional, non-pushy, non-threatening marketing in this report. If that's how you are getting the people in, how could your negotiating and selling strategies be anything but the same?

We'll show you how to use the same process that got you all these leads in the first place, to negotiate and close your sellers in ways you would have never figured out on your own. And indeed, the process continues with follow-up scripts, appointment scripts, step by step closing processes and referral-getting techniques!

No this is not a regurgitation of slam-bam, knock 'em down high pressure closing techniques. Its how to use empathy, compassion and an understanding of human behavior to close high-probability sellers on your offer. In fact, you'll close more deals without "closing" than you ever would have using the force 'em into it, wrestle 'em to the ground, high pressure closes that everyone else uses.

Q. Couldn't I just figure this stuff out on my own? Why should I pay you?

Sure, you can learn this yourself? I learned a fair bit of it on my own. But I also made a lot of mistakes. Exp-e-n-s-i-v-e mistakes! Like the $855 space ad I ran than yielded me 8 calls, none of which turned into deals. That's an $855 loss. Not bad, huh?

See, the thing I learned about direct response marketing, after two years and about $15,000 in testing, is that everything that works has already been reduced down to a formula by some old master who lived 50 years ago and came up with it back then.

If you feel the need to reinvent the wheel, do so. But do it knowing that the tried and tested formulas that have been working, producing fortunes, for scores of years already, are right here in this Marketing System waiting for you too, to just take them out and use them.

You see marketing is the ultimate leverage, when it works. Nothing is more important than effective marketing, for any business.

OK? Hopefully you are beginning to get a sense of what benefits users of this Marketing System have, and what people who do things the old way will never know about. So let's take a look at what you receive when you invest in either the Basic System or the Deluxe System.

The "MOTIVATED SELLER MAGNET" Marketing System!

? "Marketing Secrets Of A $100,000+ Yearly Income Using Emotional Direct Response Marketing And Selling Manual - How To Create A Continuous Flow Of Motivated Sellers For Your Creative Real Estate Business!"

This huge manual is the primary source of information for both of the options available. It takes you through the seven step sequence that all real estate entrepreneurs must follow:

Generating leads that call you for further information.
Follow up with them via mail and phone.
Interview the interested prospects with a non-threatening, no-pressure phone interview?-. to find out about their house and why they're selling.
Make offers to the motivated sellers and set appointments with those wanting to sell now.
Have sellers sign Purchase & Sale Agreements and related paperwork.
Resell the house.
Get referrals from seller without being pushy.
This is a huge collection of marketing techniques and strategies that is ready for you to take out and begin using, right away. There are dozens of ad headlines and copy ready for you to use immediately.

If You Burn Out With The Stress Of Trying To Find Motivated Sellers, Then This Is The Breakthrough Marketing System That Gets Sellers To Call That You Have Been Looking For!

You'll have the emotional response reports (imagine a top-notch salesman, at the top of his game, in print, out there working his tail off for you!) that you send to sellers who have called you asking for more information.

You'll learn the secrets of "positioning" that allow you to screen your sellers from your desk, and only go and see the people who are ready to sell to you, now! You won't have to "push" or "pressure" anyone who doesn't want to see you. You only spend time with people who are interested in talking to you, and excited about your offer!

You will finally see how lucrative and how much FUN the business can be when you discover the secrets of emotional direct response marketing. You will find motivated people wanting to SELL their houses to you! You will no longer have to try and buy from them.

Remember earlier when we said, Even The Greatest Real Estate Entrepreneur There Is Would Be Broke Without A Constant Stream Of Motivated Sellers!

Well, there are so many techniques and strategies just in the Marketing Secrets manual, you are in danger of being overwhelmed by it all. If you used only five of them at one time, your new biggest problem would be how to handle all the business! Wouldn't that be a nice problem to have; putting motivated sellers off until you have time to work with them?

But that's not all. If you invest in the System today you'll also receive the following free gifts:

FREE GIFT #1:
QUICK START GUIDE. This is a step-by-step roadmap to setting up your direct response motivated seller marketing systems. Eight essential steps that will create a surge of motivated sellers so you can do great deals right from the very beginning.

You will learn about selecting the your target market, developing a powerful magnetic USP, setting up direct response hotlines, your marketing plan, using the Seller Screening Script, and much more. Many people try, fail and get out of real estate investing altogether, burned out and disgusted before they ever get it right. Here in this powerful guide we lay out the steps to success for you to follow right from the very beginning.

What is the value of knowing the path of proven results? How much more confident will you be when you know exactly what to do first, then second, then third, and so on? It's hard to put a dollar figure on it, but it's in the thousands. (The trial and error you don't have to endure. The profits you forfeit by not trying because you are afraid of failing...) Maybe tens of thousands.

Whatever the exact figure, it is worth thousands of dollars to know this. Your Quick Start Guide is FREE with the purchase of your membership.

FREE GIFT #2:
My "MARKETING TOOLS KIT" - Each of the letters, ads, postcards, flyers, business cards, reports, everything together, ready for you to use.

Also included is MY PERSONAL, COPYRIGHT-PROTECTED SERIES OF LETTERS THAT BRING MOTIVATED SELLERS INTO YOUR SYSTEM, AND INCUBATE MARGINAL SELLERS UNTIL THEY BECOME MOTIVATED, READY-TO-SELL, RESPECTING YOU AS THE SOLUTION-PROVIDER.

These letters produce an enormous amount of money. You send them out to homeowners in the mid-high price range neighborhoods. You send the foreclosure series out to people in foreclosure. They will call you and request more information. They will want to sell you their homes. Depending on how many you send out, these letters will cost about $40 per hundred to print, stamp and send. You'll get about 2 deals per hundred letters, worth between $3,000 to $10,000 each (not to mention whatever monthly casflow and back-end profits you have in the deal). Let's see, that's approximately $6,000 cash profits on a $40 investment!

Even if you only did half that good you would still make $3,000! You can use these letters "as is" and use them over and over again. How many times would you like to turn $40 into $6,000? It's up to you. Imagine only having a dozen sheets of paper that you need only copy or print and get in the mail, then relax: eager, qualified sellers start calling you immediately.

FREE GIFT #3
A Bonus Report titled "How To Make Maximum Profits In Minimum Time ¨C An Introduction To Real Estate As the Fastest Way To Big Cash Profits!" In this report I talk about the paradigm shift, that if you make it, will make you magnetic to motivated sellers, deals, and profits.

There is nothing hocus-pocus about this. It's what doctors do to make more money in a day than you make in your current occupation in a whole year. Apply these same secrets to your real estate business, and your profits will explode to the level of top doctors as well.

FREE GIFT #4
My COACHING AUDIOS. I talk to you personally and teach you all the nitty-gritty details of using these strategies and tools. There's even a FAST-START TAPE where I point you to three strategies that you can put to use FAST.

FREE GIFT #5
This FREE gift is a very interesting, eye opening video called "How To Buy Real Estate Without Any Pressure, Objection Handling, Or Closing,", the subtitle is called "Why Everything You've Learned About Buying Houses Is Wrong And What To Do About It."

What we do in this video is go through the steps to take and exactly what to do to get your business to the point where you're not ever in a position where you are chasing sellers trying to make them sell to you, but rather sellers are calling you constantly, every day. We show you how to position yourself so that sellers are selling their houses to you, you're not trying to buy from them, and your business is running exactly like a doctor's office.

This is priceless information. One of the main reasons people only experience average results with real estate is because they waste their time struggling with mediocre deals. It will probably sadden you when you see how much opportunity getting involved in an average deal COSTS you. In this video, you will discover the simple secret that ensures big cash profits on every deal you do, and have sellers love you in the process.

Yes, this is a "fundamentals" video, and you can watch it over and over again!

FREE GIFT #6
A two tape interview of me conducted by Bryan Ellis. The title of the interview is "Roadmap To Consistent Monthly Profits", and for almost two hours Bryan extracts from me the mother lode, everything involved with identifying a target market, creating a marketing plan, attracting motivated sellers, qualifying them, presenting offers, tieing up the deal, and then reselling the house quickly for maximum profits.

I spill the beans on these tapes and a lot of key information is let go here. Like the video, it's a "fundamentals" tape, and you can listen to it over and over again to capture critical information.

FREE GIFT #7
My Marketing Success Rolodex. This is a comprehensive list of vendors you can call to get started with all the tools you will need to get your marketing system up and running. Forget starting from scratch and trying to find these people, it's all been done for you.

"OK, So What Does All This Cost Anyway?"

The MOTIVATED SELLER MAGNET Marketing System Basic Package costs just $197. If you average $3,000 to $6,000 up front cash per deal (the minimum you should settle for on a bread and butter deal), you need to put only "ONE" deal together to cover your entire investment, twenty times over!! Using this System you can easily accomplish this in your very first month! Heck, you can put this System on your credit card, then make back more than the investment before the next credit card statement wends its way into your mailbox!

Should I charge more? Maybe. And soon I very probably will. But for now, you can get a System designed to quickly and dramatically increase your profits in your real estate business, clearly comparable to everything in one of those expensive multi-thousand dollar seminars in Vegas; for just $197. You can easily WASTE the cost of this System on ONE classified ad campaign that doesn't pay off - and never know why.

Let's take a look now to see everything you get, for so little.

Look At The Value Here Separate Purchase eBook Package
Marketing Secrets Notebook $197 Included
Quick Start Guide $500 FREE
Coaching Audios $199 FREE
Marketing Tools Kit $299 FREE
No Pressure, Objection Handling, Or Closing (video) $249 FREE
Roadmap To Consistent Monthly Profits (audio) $199 FREE
Maximum Profits Confidential Rpt $ 99 FREE
Marketing Success Rolodex $ 99 FREE
Guarantee N/A Included

TOTAL VALUE $1,841 for the eBook plus seven Free Gifts package (Separate Purchase items are available individually at listed prices. Call Office to order.)
Your Investment of $197 you save $1,644!!!!

MORE GOOD NEWS! TO MAKE THIS EASIER AND MORE AFFORDABLE FOR YOU, YOU CAN USE EITHER VISA, MASTERCARD, AMERICAN EXPRESS, OR DISCOVER ?- OR, TAKE ADVANTAGE OF OUR CONVENIENT PAYPAL PAYMENT OPTION; PAY STRAIGHT FROM YOUR CHECKING ACCOUNT!

Hopefully, what we've talked about in this report has made some sense to you. All I would ask is that you take a look at your real estate business and ask yourself if you are making as much money as you should, or could be.

Are you getting enough Motivated Sellers calling you?

If not, then we have a lot we can show you about marketing, and getting people to respond to your marketing. So you can have a continuous flow of sellers calling, and just deal with the cream of the crop, those that want to sell to you more than you want to buy from them!

Do you think you might put together some high profit deals talking with those kinds of sellers? Do you think it might be not only profitable, but fun? If you do ?- then why not explore this a little further. After all, the fact that you made it to this end of the report means that you're a stayer, and likely to do what it takes to win ?-. Win big!

Please Note: This entire package was previously sold as a physical product for three to four times the price it is being offered to you here today. Orders are flying out the door and some of my earlier customers ... well, they are not happy about it! I'm being put under a lot of pressure to raise the prices back up to what they previously were, physical product or not. Don't put off ordering today because next time you come here it is very likely that the price will be back up where it was before. I have to keep my customers happy.

Just think about how much information you'll be getting, and most of it FREE! So while you're still thinking about it, please take the time to place your order. If you use your credit card to make the first installment, you'll be buried in motivated sellers by the time the second is due!

While this is fresh in your mind, please take the time to place your order. All you need is your credit card to pay for your the installment, and you will be under siege from seller prospects very soon!

What Do You Have To Lose?

Seriously, how can you lose here? You have my generous money back guarantee with no questions asked, featuring TWELVE MONTHS FULL TRIAL, to actually use and profit from the System. And you are its sole judge and jury.

What Do You Have To Gain?

On the other hand, you have a lot to gain. Once you start using my strategies, the great deals will begin to pop up on your desk and the cash will start rolling in. Soon all your money worries, all that "stress" will be gone. Your business will be fun again, the way its supposed to be. Once you have financial control, life has a way of getting better. You can smile, enjoy life. Grow your business. Create "lifestyle!"

You Literally Have Everything To Gain And Nothing To Lose!

CLICK HERE TO ORDER NOW!

My Final Thoughts:

When Lee Iaccoca was asked what single "quality" he looked for in people he chose as his top, key associates, he instantly said: the ability to make a decision.

Even though I know I'm giving you the "bargain" of the century!" I also know that $197 IS a significant decision for a whole lot of folks. Maybe it is for you. Believe me, I understand, I've been there. But if you DO have to struggle over such an amount, I have to tell you: that's the best reason of all to act on this opportunity immediately ?-.. so two or three months from now you get past it and are NEVER financially embarrassed again.

This a positive decision you will be very, very glad you made - I guarantee it.

Sincerely,

Ben Innes-Ker
Power Marketing, Inc.

P.S. Consider this for a moment: If all you ever did was get one seller from the strategies revealed to you in this System, you will have covered your investment in this program. Multiple times !! ( By the way - Your investment in the System IS a tax-deductible item.)

P.P.S The potential for you to multiply your money here is ENORMOUS! If you get just one extra deal a month as a result of implementing the methods I show you, you will have EARNED OVER ONE HUNDRED TIMES THE COST OF THE SYSTEM IN THE FIRST YEAR!! Think about that. And what would your return on investment be if you did two extra deals a month?!!

P.P.S. And don't forget the twin guarantees to ensure your satisfaction.

P.P.P.S. I know you are probably as frustrated as hell, and want some answers. But listen, every successful business person found a way to be more profitable, with less effort. That's what put him/her out in front! Really apply yourself to the Marketing Secrets you learn in this System and you WILL be able to make money so easily a whole lot of other people will envy you!