Last updated: 9/2008

The copywriting course that shows you:

How To Increase Your Sales
& Your Search Engine Positioning

Order the 4th Edition Now 169-page copywriting course
enlightening online copywriting techniques
geared specifically toward getting your site ranked high and
converting big time!

It's extremely frustrating to work so hard at creating copy that sells and ranks high with the search engines only to find that… it doesn't. What's wrong? And better yet… how do you fix it? It starts with one important bit of knowledge…

All Customers Are NOT the Same...Most Search Engines ARE
If all customers are not the same (and they most definitely are not) then think about this... how can one-size-fits-all copywriting - with no course or focus - apply to every type of customer? The truth is... it can't! And one-size-fits-all copywriting doesn't SELL to every type of customer, either.

Yet still... countless people who have never taken a qualified copywriting course sit down to write and just blindly put words on a page. They give no thought to who will be reading that page. You have to understand your customers. You have to be able to tap into what they need and then give it to them. Otherwise you're just wasting screen space.

Most search engines, on the other hand, are pretty much the same when it comes to getting solid, high rankings. There are certain things you should do - and not do - in order to achieve those coveted top spots.

Content is still king… IF you understand how to create "search engine copy."

"I fancy myself a creative, and even talented, writer who could easily write effective sales copy. (That word "easily" should have been my first clue!)

So, off I went, skipping happily into the world of copywriting. After reading your book, I realized that there really is a difference between "writing" and "copywriting'; and, that talent in one area does not necessarily equate to talent in the other.
I want to thank you personally for producing your course. It is one of the few ebooks--in fact, the only ebook--that I actually printed and read, versus merely skimming on-screen."

Mike Morgan
www.ebooksnbytes

Read more testimonials

Impress Both the Engines AND Your Customers
My name is Karon Thackston. I'm the author of The Step-by-Step Copywriting Course. I've been writing "customer connected," sales-generating, search engine copy for companies like Gorton's Seafood since 1999.

Click to find out more about me or visit my online copywriting company site.

Until now the copywriting courses I've seen just leave you hanging. They give you general ideas with no specific information about YOUR particular customers. They certainly don't offer any information on how to create search engine copy that impresses both your customers AND the engines. But with The Step-by-Step Copywriting Course, that's all about to change!

With The Step-by-Step Copywriting Course, You'll Discover Copywriting Strategies Like:
THE most important (and most overlooked) aspect of copywriting.
the 4 personalities of customers and how to get them all respond to your copy.
the difference in how men and women buy... and how to use them to your advantage.
how to choose between long and short copy.
how to write powerful copy even if your target audience includes everybody!
the 11 proven headline styles and how to effectively write each of them.
21 words that make your headlines POP!
the 7 steps for turning features into sales-generating benefits.
how to add emotional triggers that increase the desire to buy.
17 proven freebies you can give away with your offer.
why some testimonials can actually HURT your sales. (I hope you aren't doing this!)
the steps EVERY person goes through when deciding what to buy... and how to sway that decision!
the 9 secrets to turning ordinary "sales copy" into a powerful "solution" your customer has to have.
why your USP could actually be killing your brand.
how to determine if your copy has lost its punch and needs updating.
Search Engine Copywriting Techniques Including:
special considerations to make PPC ads pull big!
the proven formula for writing PPC search engine ads with high click throughs.
5 special considerations for Web copy that can make or break your sales.
how to write Web copy that dominates the search engines.
where to put keyphrases in order to increase saturation.
...and far too much more to list here!
"Search engine marketing training is our field. I appreciated Karon providing instruction on how to shape all this great copy so it attracts the attention of the search engines. Attracting the search engines is a major traffic generator, so search engine friendliness as vital as the copy!"

Terry Plank,
Director of Marketing
Academy of Web Specialists

Read more testimonials

The Step-by-Step Copywriting Course Gives You:
A format that allows you to work at your own pace
This self-paced, self-study course contains an ebook study manual with insights, guidelines, do's and don'ts. Read it at your own pace, when you have the time.

Step-by-step instruction with lots of examples
You'll get step-by-step instructions and see real-life examples, pulled from actual advertisements that show you exactly how to (and how NOT to) write powerful copy.

Lessons so you can practice writing exceptional copy

We learn best with practice so I've provided assignments at the end of every lesson so you can immediately use your new skills.

Insight on how a professional would write it
This is a self-scoring course. Once you've completed each lesson, you can check the "Answers & Insights" section of your manual that contains the answers to the assignments, insights, examples of how I would write the copy and important points to consider.

Heard enough?
Ready to order?
Great! Just click here and you'll be on your way.

Absolutely Risk Free and 100% Guaranteed!

If you aren't completely satisfied, just tell me why within forty-five days and I'll personally refund your entire purchase price.

The complete Step-By-Step? Copywriting Course, including the study manual ebook and the insights & answers section is only $89.

You WILL immediately - right from lesson #1 - begin to understand:

who your customers are,
what they want,
how to solve their problems,
and how to present your product or service in such a way that they'll want to buy from you.
And remember: this is a tax deductible business expense.

Stop floundering with your copy.
Stop staring blankly at your computer screen.
Stop hoping the "search engine gods" will bless you.
Stop stressing over your lack of sales.